The commodification of a relationship by some company is fucked up. Gamification aside, if you can get someone hooked on your AI relationship system you can exploit users for more and more money.
What happens when the AI improves its algorithm? I can see people getting upset that their AI partner was "changed" by updates. You see how much people get upset by updates to their game, but imagine updates "breaking your partner".
Basically, the private sector will do what the private sector does and it all will get worse. :)
casty's comments