Picked this up this morning and after having played it for about 2 1/2 - 3 hours, I've just made my way through Chapter 1. It's an excellent traditional platformer, and I think that's what turning off reviewers. It's very traditional.
So, the positives: BEAUTIFUL art direction, platforming is solid once you get used to the jumping. Combat feels like Zelda, plus it's varied with different types of weapons. The music and tone are fitting. Cool touch on main menu allows you to equip Alice with a dress/weapon of your choosing.
The negatives: There's some texture pop-in, and the textures on the whole are a bit muddy, but I've never been much of a graphics whore. Some of the animations are a bit stiff, but Alice herself looks fantastic.
This is based on the PS3 copy. The original Alice is available through the equivalent of the online pass. I'm having a blast so far and loving the game. Unless it completely falls apart after the first chapter (which was considerably lengthy), then right now it's a 4/5 for me.
I'm on board. They're showing off the crazy action stuff to emphasize the production values, but have said the gameplay is varied in the way Trek fans would expect. Besides, it's Trek. I'll take whatever game I can get (except Online).