It struck me during their Beatles Rock Band E3 presentation that Harmonix just makes a better product than Neversoft (Guitar Hero). The Beatles game just looks better, more than just a cover. The Beatles game, the first band exclusive Rock Band game, has its own style and flair (that opening cinematic blew my mind) that the band exclusive Guitar Hero game didn't have. I'm not that big of a Beatles fan, only listen to their big hits, but this game will probably make me a bigger Beatles fan. Grant you, I'm I wayy better fan of Van Halen and Metallica, but I just don't have any inkling to buy those games. However, I probably will pick up the Beatles Rock Band and that just speaks to the volume of class and style those people over at Harmonix put into their games. Also Alex Navarro is awesome so thats a plus. (watch the GB interview, best ever)