I hope that Square grabs some stuff. Maybe Darksiders and Saints Row? Those feel like good fits over there. WB would be another good home, I think. I don't really want to play another Darksiders/Saints Row game every year, so let's keep them away from EA and Activision. Maybe Bethesda will buy something and actually start publishing some good games? Er, I guess I can keep clinging to the pipe dream that some benevolent entity will step in and buy these franchises for the sake of the art, or some shit. Aren't there any insane rich dudes who love video games?
There's a difference between what you describe (which is basically sexy cosplay) and directly hiring people to use sex appeal to get a game attention. One's a character act and a show of pride. The other is just whoring and pandering.