Seems some have forgotten that a few years ago... they did away with Booth Babes at E3 because of complaints like this.
Then, at the next E3... all the press did was complain that the show floor was boring. That the booths looked empty and uninviting. They then began talking about how the booth babes weren't objectifying women.
And they were all happy the next year when Booth Babes were back.
Seems we've gone full circle again and a lot of the press have forgotten the stupidity from a few years ago.