I get that this is a serious issue, and I certainly hope the dev can convey their thoughts in a powerful and substantive way, but the whole black-and-white, arty-angles, can-only-be-described-with-excessive-hyphen-usage concept for this trailer is only going to inspire preemptive barriers of cynicism from the audience I think they're trying to target.
Especially with a game about bullying, being clear and concise in your marketing and reserving messaging for the work itself seems like the way to go.
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