Gamespot has taken this mainstream approach ever since Jeff and the gang left. They try WAY too hard to be the "cool" game news site - their content, for the most part, makes me cringe while watching only the first minute. Gamespot simply misunderstands that their approach of trying to blend in with what they think is the internet crowd rather than stand out makes for a bad sum of content. I kinda wish Giantbomb didn't sign on with Gamespot... connecting your website with another is, to me, a sign of support for what I see to be a vastly corporately controlled business, but as long as Giantbomb is running as usual, I can't really complain.
@Solh0und: Here's the problem that I am sure EVERYONE recognizes: the DLC is already on the fricken disc. To pay for something I technically already have is already ridiculous, every character should be no more than $.50 - $1.00.