I only skimmed the article, it's a bit long and wordy.
So, I like playing as sexy badass girls. I think it's more because that's what I find attractive, and don't see the protagonist in a video game as myself. So I observe and shape the story of this protagonist.
I've never been immersed in a game enough to feel like it's "me" who's the main character. I'm at best an omniscient figure controlling the course of a story.
And if a game has deep customization, I'd rather fuss around something I find attractive rather than a male face.
I guess I played Mass Effect as default male shepard, mostly because that's who the story felt about from all the preview coverage, and didn't want to change it later because I had grown attached to the character. Maybe I missed out.