@chaser324: I think it is more of a 2K thing. Tue NBA face recognition stuff was not revealed till very near to launch. They like to draw these things out as their was of keeping relevant buzz on their titles.
Video games are much more than the end product we consume at retail. This industry has done a disservice to the people that create these wonderful pieces on interactive entertainment for ages; from the early days of companies like Atari not ever giving developer credit to the deplorable work conditions of crunch time and contract employment.
It would continue to be a disservice if we continue to let venomous subsections of the community to attack and threaten those that ply their craft for our enjoyment.