dukeofharvey

 Well somebody posted a link earlier in the thread that explains it pretty clearly..... but people still seem to be confused.
 
They are all salaried employees of Whiskey Media.  WM is a new internet media startup from one of the CNET founders.  The WM sites like GiantBomb are all focused on small staffs (what like 10-15 guys at GB?)  and then a robust community that edits and manages the content in a wiki-esque way.
 
Once the sites reach a solid user/content base they will start to put up more ads.  If they are taking their time then they must be pretty cash safe right now.