They send that mail to folks that never got to 60 and bought BC. You have to have the game and BC to get the new expansion, so trying to foist an expansion on someone who can't go there yet is even too much for them it seems.
The reason they are currently encouraging people to get to Outland and beyond faster is because the lack of experienced players in the old content has caused most of those dungeons to get skipped. It's not at all uncommon for a player (especially an alt) to level to 58 and head to Outland without ever grouping or doing an instance. I'd love to see the old content get updated with new wings or Heroic difficulties with new loot, but it's hard to imagine a company going back to update old content when it involves just as much work to create something new. No MMO has ever gone back to old content and freshened it up to my knowledge, it's par for the course that old world content gets abandond. You could argue that bringing the old Naxxramas raid into the new content qualifies as making something old new again. Most people never saw Naxx, so retconning it into the expansion is a good way to reuse content that will be new for most.
I'm not in agreement with this move since the results have already shown themselves in the huge number of players that dont have a damn clue on how to play their toon or what to do in a group. Before, you learned all of that early on with all the instances you did leveling up, now that you can bypass that you've got 70's pugging heroics and Karazan that don't know basic stuff like crowd control, aggro management, and even the rules on rolling for loot.
Blizzard has made it clear that they focus on the new content with support simply because the "harcore" players are their bread and butter, so making sure there is plenty of new stuff means they'll keep playing. The folks that are casual and play on and off don't really care what's new since they'll never see most of that content, but they still enjoy doing their thing and now they have another ten levels to work through along with more professions to play with.
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