"Zynga has an Austin studio, where several good friends of mine work. Yet I had never applied to Zynga. Why? Because the company's values are completely opposed to my own values, professionally and creatively. Because I believe that developers are at the front lines of game development and deserve to be treated well, and I didn't trust Zynga to do so. All this was still true -- except that their complete unwillingness to negotiate with me only confirmed my concerns. Why on earth was I even considering joining?"