It's marketing. If it's a press release on the web it's just essentially an announcement plagued with marketing. Usually paper editors and other sources won't accept it if it's chock-full of "buy our product!" but if you're just releasing it on your website? It's more marketing than announcement.
That being said that's a terrible press release. Like, goddamn. I just wrote one for the company I'm working for and it doesn't come off half as douchebag as that. Though there's not much that can be douched up in compliance software solutions. :|
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