Rather than stating the obvious ones (Call of Duty - Final Fantasy - Assassin's Creed) I'll say Dead Space. Dead Space 1 and 2 were both very enjoyable and well produced titles but after seeing footage of Dead Space 3 I'm just not feeling it. It's too little and too soon from the looks of things.
Larger/Fairer focus on digital distribution. There is no reason in 2012 that I should have to wait for a digital release of a game when it is readily available in retail stores, nor should I have to pay the same price for a digital copy.
A dashboard that isn't a clusterfuck to navigate. The new dashboard is a mess and only a complete re-design can solve this.
A sound hardware design. If Microsoft haven't learned from the millions of dollars they lost repairing RROD 360's then my confidence in the company's Xbox department will severely fall.
Good games. This is pretty self explanatory.
Those are the main four I can really think of. It'd be nicer to have a larger hard drive, a free online service, and a Blu-Ray drive but I doubt the latter two will happen.
The tone of the site is what drew me in, so I guess that. Whenever I see a Quick Look or some other form of content it's always seemed light-hearted whilst remaining professional enough to be taken seriously.