How does a company like Bungie, that seemed to want nothing more than a fresh start after Halo, come out of the gate and create a game with so many parallels to it's previous game? The Traveler vs Halo. The fallen vs the covenant. The ghost vs guilty spark/Cortana. The game play feels similar, although updated and improved.
The same arguments can be made towards Respawn and Titanfall. Why does this happen so often? To me, it comes across as a negative commentary against the intelligence level of people that play the games.
People point to the never ending sequels as a sign of dark times, but this trend may be worse for the future of "big" games.