Having worked for them until fairly recently I can fairly safely say, yeah, this isn't gonna be the last news story like this. Probably a good idea to spend what store credit you have soon.
Basshunter has more claim to the name Dota than Blizzard do, given he actually made something under that alias. That said, I can see where Blizz are coming from, this trademark would prevent anyone else even using the term, for a profit or not.
Should be interesting to see how this looks on console, as it looks spectacular on PC. But awesome news, more people should play this game, it's brilliant.
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