The video game trailer could be the minute and a half of a game that makes you spend your cash. It’s got to be entertaining on it’s own and yet sell you a game that you’ll be spending hours to months of time experiencing. Condensing the feeling of a game even just a 5 hour long game into that kind of time requires a talent most game designers don’t have.
Yesterday Activision released the trailer for Call of Duty: Modern Warfare 3, a game that probably wouldn’t even need a trailer to be successful. But for myself it was odd that it actually has me interested in the title now. I haven’t played a CoD game since the original Modern Warfare and honestly the original for PC is still my favorite one. I don’t care for shooters in general but this is on my list to watch now. Sometimes even the most successful franchise needs this marketing ploy to garner a new audience or bring back an old one.
Earlier this year a game came out of nowhere that really got the entire industry buzzing about it with a well made trailer. Dead Island had only been heard about once before at E3 ’06 and well it didn’t exactly blow anyone’s mind. Years later Techland comes out with this trailer and drives everyone insane.
Finally at last years E3, Bioware released this fantastic ad for their new MMO Star Wars: The Old Republic, another series and genre I could care less about. But they certainly got my attention with this trailer. Does this even show how you’ll be playing the game, since it’s an MMO and all? Probably not but it’s on my radar now, which is all thanks to this great trailer.
These are the best and some aren’t even done by the developers themselves. The star wars one for example was done by an outside team of artist. There are a lot more examples of horrible or boring trailers but lets not look at that right now. I want to hear about the trailer that turned a game around for you and how and why it excited you?
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