A story is nothing without the amazing atomsphere and good gameplay.
Secondly- most games have amazing potential for great stories but the games developers havent got a clue how to write a good story (because they are all nerds). Take halo for example. THe first game was excellent and had everything a game needs, but they had to completely fuck it all up in the sequals. The game got way too gamey and childish, whereas combat evolved was serious and had a meaning.
Max Payne- THe story in that is ridiculously good. And its backed up by the other things gameplay wise.
Developers need to realise players need a reason to play the game and carry on. They want to be "hooked" on the game and have a feeling like they must finish it and have to know what happens next. Many games for me dont achieve this anymore. THe last game that did this to me was probably half life 2 -the orange box.
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