I have to say, I began reading this article prepared to call bullshit from the beginning, but I have to say, the guy kind of has a point. Granted, the situation isn't as dire as he makes it out to be. Nobody is really being bilked by these sales. Even if I buy 200 Steam games and I've only played 10% of them, I have them pretty much forever, assuming a catastrophe doesn't befall Valve. I still own them. If 10 years from now I decide "Hey, time to see what the big deal about The Stanley Parable was", I can totally do it.
Also, I don't buy his argument about somebody spending their last $12 on a game, only for it to go on sale. Unless you're still living with your parents, you are simply put, an IDIOT if you spend your last $$ on a video game, for any reason. In those cases where a young adult or teenager spends their last $$ on a Steam sale, it's really not that big a deal. They'll have more money quickly enough. It's no the end of the world. It's nice of him to refund the kid's money but honestly, that kid was probably poor-selling it in the first place, and even if he wasn't, a week or two max and he'll have spending money again most likely.
That said, he absolutely has a point about rewarding early adopters and fans that buy your game day one with a sale, rather than them paying full price and all the bandwagon hoppers getting the deals. You're starting to see that though with discounts and bonuses for pre-sales on Steam and PSN. For instance, OlliOlli is discounted this week by 20% or so. Sure, it'll probably be 50% off by the end of the year, if not sooner, but it's still a nice gesture for the fans that want the game bad enough to not wait for a sale.
Unfortunately, I don't think you can make that work outside the digital realm. If a retail box copy of a game launched at $50 and then went up to $60, that most likely will tank sales of the game until it's eventually $20-30. If you're a game that gets popular on word of mouth, like Payday 2 did for instance, that could completely negate that buzz when people find out they pay more for being late to the party.
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