They have only mentioned Aerospace directly a few times prior to today, and not even in a hype-creating capacity. People crying foul over them overhyping anything should realize that fan speculation was the fuel for the excitement surrounding Aerospace, and its not Bungie's fault that people on the internet have ridiculous expectations for literally anything.
Edit: As an addition to the story, Osborne has been answering questions on NeoGAF, stating that it is not exclusively mobile/social games, and that the platform is decided by the partner studio. He mentions some specific things that Aerospace will provide:
"It's not an SDK, an engine, or a platform. We're interested in partnering with independent dev teams and powering their projects up with a tailored blend of:
• Financial Resources
• An Audience with our Community
• PR and Marketing Support
• QA/Testing & User Research
• Release Management Support
• Technology & Expertise for: Web, Servers, Database, and Back-end Services"
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