I think it has to a certain extent. There are more video gamers now, even if they play 5 minutes on an iPod. Most people have come to realise that actually, games can be quite cool. At least as cool as films. However if you ramble on about the intricacy of Starcraft II in a conversation, you are obviously going to get some weird looks.
Also people shouldn't shun you as soon as they hear that you game. If you are a nice enough guy/girl, what's the problem? Gamers can be cool too.