I wonder how much of a visual difference ultra textures will have compared to medium or high. I really want to get a 970 but if it'll only be able to run games at high settings for the foreseeable future then I'll have to wait until there's a SKU with more VRAM on board.
It's kind of silly to base your decision based on a screenshot from one menu option for a game that isn't quite out yet. Unless you want stuff the run in 4k the 970 will run 99% of games coming out in the foreseeable future maxed.
People with 6gb of vram are still myths at this point.