The whole PS4 thing makes this question pretty crazy. I mean if the publishers were lobbying for it, then that means Sony kind of pulled a fast one on both Microsoft and the rest of the industry with their announcement. I imagine that if publishers were aggressively campaigning for this DRM, that they would mak the exclusive content and game deals contingent on whether or not Sony bent to their demands. Since there was a a lot of evidence of good relations between Sony and publishers throughout the entire show, that means that the publishers couldn't have been pushing for this stuff right? Otherwise there would have been more outrage, more backlash. Which just makes Microsoft seem so much more stupid! How could such a big company, with people who are paid so much to figure stuff like this out, actually think this is a good idea?