I don't believe there's any significant preorder bonuses. According to this it's just some free in game weapons and armor. Kind of pleased about this, considering the last few Bioware games locked party members behind a preorder gate.
I want to be introduced to the new games in the most informative and entertaining way possible. When there aren't many new games, I like learning about old games. When there are informative or entertaining stories to be told about development I enjoy hearing them. Pretty simple really, generally I can find what I'm looking for.
Things I like to avoid include: opinion pieces that don't have very much to do with games at all (sometimes these opinion pieces pretend to be about games, but I am not fooled), extreme negativity and cynicism, stories about the press, and pseudo philosophical questions about games (Are games art? What is the definition of a video game?)