Boys and girls, one of the oldest gaming companies has made some more changes to itself. For starters, Infogrames, the dudes who bought out Atari back in March '08, is now known purely as Atari, so no more Infogrames labels. The second more interesting bit of news is Phil Harrison moving from President to "Non-executive Director of the Group" and Jeff Lapin moving in as Chief Operating Officer.

What does the later mean for the company and Harrison? Not sure, but I can't help but be remotely reminded of Atari's early days when Kee Games was fake rivaling Atari, and then Joe Keenan ended up heading both companies at their merge. Not that I think Atari went and started up Infogrames as a competitor several decades ago to just be merged with it again, far from it. I don't see that as fiscally reasonable for a company to do. Then again, companies have been known to do some crazy stuff.

More discussion. Who do you think would win in a fight: Nolan Bushnell or Phil Harrison?

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