Well, first off I enjoy playing the game, and a greater challenge makes me feel more bad ass when I beat it.
Also, once PvP comes out I think I might play that a bit, and good gear will be necessary for that.
And then there is the RMAH, sure I will not be able to live off of it or anything, but if I can have fun with a game, and then make some beer money at the same time, is there any reason to play another game ever again?
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