I hate to be a tad cynical about all of this, but while I like Cowkitty's art quite a bit, I can't help but feel like she raised this right when the attention would most benefit her. As the increased traffic to her blog advertising her Kickstarter seemed to allow it to go from unfunded to rather well funded in a week or so.
Well, the good news is you don't have to be cynical at all... because it seems like your hypothetical situation isn't really what happened. Apparently, their Kickstarter was fully funded almost a whole month ago. She only wrote about this problem last week.
And from her blogs, it seemed like she didn't even really know who Anita was or any of the ado surrounding her videos, just that the Tropes v. Women Kickstarter made a ton of money using her image in their logo without permission. So she really didn't even think that this would be widely publicized at all. She just hoped that her internet friends writing to FemFreq would be enough to get them to respond after they didn't.