The beard is the masculine form of make-up (or, rather, make-up is the feminine form of beard, if you want to be technical).
It augments the shape of one's face, covers up blemishes, and provides highlights of color. Not all men need a beard, but most should consider one. In the event of an especially strong jaw, sideburns are better suited than a full beard. When met with a short neck: try a mustache. A goatee is a weak chin's best friend, and pulls double-duty for a dominant forehead (fivehead).
I believe the last would complement M. Shoemacher's face the best. A short, neat goatee would be best.