I think it's worth noting that our series was part of a Internet Explorer campaign which is not a product we cover, which makes it less problematic from an editorial perspective.
That's a positively absurd justification. It's the same company.
My point was that if an advertisement is for a product we don't cover, there's no chance of it running against negative content, which can be embarrassing for an advertiser. Not a huge difference, but it helps.