I find Alex provides a great perspective to the site. He is candid, and has an excellent voice in his reviews. Easily one of the better writers on the site. His personality does not 100% completely match up with the others, but is that a bad thing? I am going with no. Also, Alex hasn't given up on Nintendo. He seems to champion Nintendo on the site not because he is a fan-boy, but he knows they are capable of doing more.