I'll try to give my simple opinion before this thread goes the wrong way.
Usually, people who invoke sex/gender in this industry come with a very firm point of view on those things. Like Carolyn Petit, at Gamespot, who is very likely to point out misogyny in most games she plays. While commendable, it can also irritate a lot of gamers. Because really, a lot of them don't much care about if they're playing with a female or a male lead and find little to no reasons to blow this out of proportion like some gaming media journalists does.