I'm hopeful that this will turn out well for PC gamers. I've had Impulse installed for awhile, and usually start it up a couple weekends a month to see what games are on sale. I bought RF: Guerrilla and Demigod from them and wasn't upset with the service. I prefer it to GFW's program, but that's not saying much. If given a choice though I prefer Steam.
Best-case scenario: Gamestop can use it's clout with the publishers to secure more mainstream games, while continuing to offer indie games. If they can offer discounts competitive to Steam, I'll keep checking them out. They could rebrand it to Gamestop HyperAwesome DL Service, I wouldn't care, as long as it's good. I love Steam, but I would love for it to have some competition to keep Valve on their A-game.
Worst-case scenario: Gamestop lets Impulse rot, adds some draconian DRM scheme, limit downloads... Steam increases it's massive lead.
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