Analysis, not abject lecturing. We need more Louis Theroux-types in games journalism, more people who can study a subject in-depth without deciding to make it blatantly obvious where their personal bias lies. We can say "Well journalists deserve an opinion" and that's totally right, but the huge percentage of personality-driven journalistic articles are just "Hey I have an opinion, here's a few extremely loose examples that justify that opinion". I don't want soulless content where people discuss topics they don't care about, and i'm not saying we should surgically remove any kind of personal bias. But for god's sake, enough with the soapbox journalism!
On a smaller note, basic integrity. Actual journalists referring to the Zoe Quinn story with "What does it matter if she slept with the people who review and feature her game?" freak me out; people blatantly not caring about journalistic ethics is incredibly unhealthy for the industry.