Well, the characteristics that were described in that article most likely represent 101% of the Giantbomb community.
But that article is pretty shitty. He basically made arguments for shooters, yet, did not mention Half-Life, System Shock, even Bioshock which were all fantastic story-wise. He mentioned one MMO. He didn't even mention the many, many other genres of games either.
Unless you live in some small town, being a gamer is "cooler" than ever. I have people constantly ask me about games because they are becoming more accepted. As much as I, and others, don't like to admit, the Wii is a large part of that.