I don't use adverts for many of the same reasons as the OP. Would would be cool would be if youtube had a few more ads in the rotation. Spend a while on Youtube and you will see mostly the same ads.
If I really like a site i'll subscribe (i.e. giantbomb.) but I also respect Gamespot for just scrapping subscriptions altogether in favour of every user getting ads. The two sites are VERY different of course and the COD generation that go to gamespot often probably are influenced by the ads.