I think the only criteria when it came to naming was to sound more pleasing than Wii or Natal. It definitely seems to fit Sony's model of simplistic, utilitarian naming choices, like Home, Network, PlayStation, EyeToy (etc.). I don't think it was a particularly strong set of games shown. The videos for TV Superstars and The Shoot didn't seem to do anything the Wii hasn't already done. That's just the nature of those genres on the Wii; though they're should be a greater deal of fidelity in both the visuals and the gameplay when on the PS3, things that seemed to work against The Conduit. The videos shown definitely seemed to cater towards a more casual audience, so I suppose there will be games that appeal to the more experienced gamer at E3. Their untitled fighting game I felt is destined to be a moot title, considering its limitations with the technology; I think whatever Microsoft releases in the same vein would instantly make it obsolete. There's a lot of variety to be had when capable of using your entire body for a fighting game. The pop culture of today has evolved to prefer the diversity and dynamic nature of MMA fighting over boxing, a much more antiquated sport that's seeing a much smaller following nowadays. I think something like that in the same vein would appeal to a whole lot of people.