A PR stunt for a new video game saw the bomb squad called to Ninemsn’s offices yesterday afternoon after a black safe was delivered to the Australia Square offices of the publisher along with a “suspicious” letter which told a reporter to “check your voicemail”.
However, the reporter did not have a voicemail, and when staff tried to enter a pin code taped to the top of the safe, it started to beep but did not open, leading to fears it could be an explosive device.
Mi9 staff on the sixth floor of the George Street offices were sent home, and bomb squad officers called in to open the box in the basement of the building. Inside was a copy of new Ubisoft video game Watch Dogs alongside a baseball cap and beanie, and a note saying it was embargoed until 5pm.
Hahaha, who thought sending strange packages that beep to news offices was a good idea? That's hilarious. Someones getting fired for this! Not as bad as the Hitman PR mess but still pretty bad.
CVG: So of the three key aspects of a game - visuals, gameplay and story - which would you say was your priority with The Order 1886?
Game director (Dana Jan): I think story and visuals are very high. Gameplay is something that... it's a game, we make games, we can't get around it. We love games, but we also love telling stories, so I think story is always going to be at the top because it's what we start with. It's at the top of the pyramid and everything else supports that. I think it'd be more challenging to make a game for the gameplay's sake, then try to make a story that fits in there.
What the? It's almost like gameplay is a pain for them. Something they can't get around? I love a good story and top graphics but gameplay needs to be fun. This seems like a really odd this for a game director to say.