Play hard, go pro. When you were hit with a brick that was Ninja Gaiden or Battletoads at an early age, you sucked at first. Then, after some time practicing, trying over and over, learning to overcome difficulties, growing up in some sense... you still sucked. And THEN you maybe got better and actually didn't suck anymore - until sequel came out, presenting new challenges (rather than rehashing content). Overall, challenging kids with difficult tasks instead of hand-holding them at all times proves to be beneficial, that way they learn to fight and find a way to win, not whine about game being too hard or, in later life, problem being impossible to deal with.
That's the way things used to be. Not anymore.
I think this situation in game industry is indicative of situation in society. Look at modern games, even M rated, or movies, or anything really. Everything is being dumbed down "for your convenience" and to comfort "wider audience" of people who would rather find a reason not to do something, than a way to do it, who would rather die than have to use their brains. Publishers don't want to support anything that isn't a sequel because consumers can't be bothered to learn about available products and gain a wide enough perspective to form their own tastes and instead rely on reviews and sales of previous title in a given franchise, even if the sequel in question is being developed by different people with absolutely different goals and values in mind. It is a lazy strategy for a publisher, but it generates huge profit (look at Diablo 3 for example), so it's totally justified when you look at it from a big corporation perspective. Games became more popular as a medium, audience became wider and now includes "casual players" who are large in numbers, easily satisfied with dumbed down and rehashed content and prove to be way more profitable.
So, in my opinion, it's not about kids, it's about society being way more tolerable to idiots common masses less concerned with personal development.
Sorry if I came off rude or edgy, had to let off some steam.
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