@mildmolasses: didnt they say they made 15 million off online passes? Money was there.
But I bet they make way more off of mircrotransactions.
Let's use Dead Space 3 as an example. I would imagine a lot of people wouldn't care for the online co-op part, so for those people who bough the game used, EA will never see a dime by selling them passes. But with the weapon crafting, which everyone will use, there is probably a much greater percentage of people who will be willing to drop some money into the game. Each person may not spend the $10 it would cost for the pass, but, if you look at what some people are willing to spend on DOTA and LoL, there's probably a small amount of people who will spend an extra $20 to $30 in game. This is a revenue stream that is open to solo and cooperative players, using new or used copies. They will take a temporary hit from the lack of online pass sales, but in the long run they will gain a lot more. This also has the added benefit of increased customer goodwill by eliminating what is perceived as a restrictive policy. And, if you didn't already know this, goodwill is something that companies put a dollar value on and include on their balance sheets.
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