Wow, great article @patrickklepek. This is a situation that just keeps getting weirder and weirder. How has this affected Giant Bomb and hosting Quick Look videos on YouTube?
It seems like the next step in the evolution to circumvent the copyright issues based on monetization on the total number of views on videos is to create a business model of paid subscribers. It seems like YouTube will create a business model around the personalities and hosts. Instead of "free" money based on the total number of views (which is the contentious part), subscribers pay $2 for channel access for the personality and their opinion. It doesn't matter then if the video gets 2 million or 15 million views, the monetization is for the personality and opinion, not the gameplay footage/gameplay music.