The video game industry, and especially it's advertising, sure does seem targeted to 18-25 males. If there's one thing I know about marketing it's that they love putting people into demographics. A comparison of who games are marketed towards vs who actually buys and plays games would be interesting.
Hello,
I'm currently at university studying advertising and need to come up with a dissertation question. I thought I would try make a good question around a topic I'm passionate about, video games. I'd love for some ideas on a topic related to advertising and video games, so please, fire away!
No idea if you're a bot or not, but it'd be interesting to read about what's going on with all these free to play mobile games that are coming out of nowhere and putting people like Liam Neeson and Kate Upton in high production advertisements. Are they banking on that advertisements getting them players, is it working for them, do they have the money to justify the ads, if the ad campaign fails will the company collapse etc, etc.
The name Game of War: Fire Age sure does reek of SEO optimization. It might not rate on google searches, but I bet it pops up in a lot of app store searches. Celebrity advertisements likely came after the company had gained popularity and money.
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