"It sounds cynical, and i don't encourage or condone piracy, but its something that seems to go on in every major industry, i don't think it can be stopped completely, movies are pirated, clothes are counterfeited, music is pirated.Man this guy is a genius, his idea about better pack ins could actually make a difference to a majority of people...and we should try to support the pirates. QFT
I guess publishers and developers need to reward or convince people to buy their product, special editions, better collectible cases and manuals might encourage people not to pirate it, i really don't know how it can be reduced though, i think its proven a good product that has sufficient marketing sells. its a shame that crappy products with over the top marketing sell far more than better counterparts sometimes, its a strange industry, but it seems to function much like the music industry, you have the casual mass marketed crap, and you have the true art that the connesiours know about
Gamers just need to support the industry and ignore the pirates, inform the casuals as often as possible about great games, convert as many people into hardcore gamers as possible.