I'll judge the game when I play it myself, but this is just EA doing what EA does. Remember 2008 when EA announced they were doing the exact same thing in Battlefield: Bad Company. As I recall, people gave a fit over it and EA reversed their decision.
It might be gross, but I'm fine with EA offering micro transactions as an option so long that the game isn't a laborious chore without it. Guess we'll see in February.