@fugoy said:
@brian_ said:
People have already pointed out that we've already been paying $70 for games, but I just checked the PS store unrelated, and it really just drives that home in a humorous way.
I get where you're coming from but that's not the case. If the base game price is $60 it doesn't matter if there's extra stuff to buy. That's optional at the end of the day. Making it $70 stops making it optional.
Perhaps, but publishers have been making bank on microtransactions, but also perhaps adjusting their strategy because of differentials in that revenue stream. I'll use one example:
Activision Blizzard's revenue in microtransactions amounted to approximately 4.203 BUSD in 2018. This number then dropped to 3.366 BUSD in 2019. Quite a severe slip, but perhaps also natural given the competitive online landscape. In total, their revenue was something like 6.5 BUSD with a 1.5 billion profit. So 1500 million dollars in pure profits, which is seemingly not enough.
That games would cost $70 could then be their way of saying, "We want to secure our investment upfront, so that any missed revenue from microtransactions don't severely impact our bottom line."
I constantly have to remind myself of one thing: the big publishers are completely beholden to their shareholders, and that's it. Increase revenue and profit while minimizing cost, we don't really care about the rest. "Beat your budget or face our wrath."
In today's age we're at a juncture where cost has become a necessary factor to produce competitive products, so they have to look elsewhere.
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