I did it because I can afford $5 a month right now, which might not be the case later or at all for some people. It is pretty cheap, but at the same time, there hasn't been too much content. They can't really lock away free users from most of the stuff, but at the same time, the past year has only really had the Happy Hour for subscribers (and the occasional thing here and there).
They don't really have a schedule or any other features except the Happy Hour right now for subscribers. If they post an article and said "Here, this is what you will be getting" then I'm sure more people would be willing to sign up. The subscription has been out for a year and there really isn't that much to show for it. They're just now getting around to talking about better subscriber content. But really, the future of subscriber content is up in the air and is still anyone's guess. We know we have the Jeff Gerstmann Hall of Fame, and... that's about it. Happy Hour is being changed, Dave and Vinny's PC game thing isn't set in stone, and the only real subscriber bonuses we know for sure we're getting (or have already) are HD content, set-top box support, and mobile sites. That may be enough for some, but I don't use any of those except for HD.
I do really enjoy all of their content, though, and am glad to give them $5 a month. I have that to spare. Like it has been said, it's more of me supporting what they're already doing than getting the bonuses the subscribers get.
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