This is a decision forced upon EA by Disney more likely than not. Still, EA did succeed it bringing the concept of lootboxes to the attention of various government gambling authorities. Like someone said earlier in this thread it has happened in Belgium as well as the Netherlands. And it could be a major threat not just for EA but for the entire industry. They are probably fine in the US since services like FanDuel and DraftKings are classified as 'games of skill' when they clearly are a form of gambling.
In the Netherlands, online gambling is illegal. There is a bill in the works to legalize and regulate it but until then, it is illegal. If the Dutch gambling authority deems that lootbox systems are in fact a form of online gambling, it could lead to games that have said systems being pulled of the shelves (including EA's major cashcow FIFA). And when the bill regarding online gambling does pass, games with such systems would have to have a PEGI 18 rating and there are of course taxes (even though these days the Netherlands are considered a tax haven, as long as you're not a Dutch citizen, you'd be amazed with all the tax evasion options major corporations have).
Dutch gambling laws aside, it also is quite possible that the European Commission could take action, which would of course have big consequences for EA and other publishers if a large part of their market has stricter rules on lootboxes.
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