Production costs are much higher than they were, so they need to find ways to break even? I can make my own decisions on what i want, and usually this kind of stuff is ancillary to the main game anyway. Also meh.
@jayzilla: if valve/bethesda give some option to monetize to the user, first it is valve's platform and bethesda's game they are building on top of, and second they have to put in the infrastructure for the payment system. So given that it's fair for them to get a cut to at the very least cover overhead. That it should be that high of a percent is another debate.
Kojima said he bumped the quality down for PT so as to look more like an indie dev, but the quality was still amazing (albeit for a single hallway more or less). You think if they supposedly cut down on the assets they could keep it in budget and still amaze.