The problem is part confusion over the concept of fair use and how it applies to these videos, part due to an already broken and easily abused copyright system, and partially the current media overlords' complete and utter inability to understand the concept of creators willingly allowing people to use/share their work without trying to get a cut of everything.
I mean, look at TuneCore's tweet:
"...don't know them, how could you give them permission to use your music? It's claimed for you, since you wrote it."
What is this, 1980? No, he doesn't know them.
There's this little place called the internet. Turns out it's a very powerful tool for getting your work out there to more people. You don't even have to lift a finger or spend a cent going through some shitty ad agency looking for their cut of your profit. All you have to do is sit back, let people freely promote you or feature your work on their highly popular broadcasts/videos, and reap the benefits of your new-found notoriety.
Free advertisement, free fame, no shady ass companies looking for their cut in between for promoting you or "protecting your work."
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