browser implementation is atrocious. cancelled preorder. screw that. if i wanted to launch a game out of a browser i'd play farmville. POS is Bad Company 3 anyway. if you think it's BF than you haven't played a real BF game (1942 cough cough).
options in-game (ie in MATCH) only are retarded.
thing reeks of some high school social network, web design project.
Should just call the game Battlefield: Facebook Edition
alt-enter out of the browser is ghey. super dirty. poor development. Ahh, but is the perfect DRM.
que the spoof battlelog sites and the plug-in exploits...these fireworks should be fun to watch.