I really don't understand why people are so upset about it this, what was the last amazing star wars game? KoToR, which is easily 10 years old at this point. I personally liked Force unleashed 1, but that's easily 5 years ago. It's not like licensing games out to different companies was yielding great results every time, for every star wars lego you had 2-3 Kinect Star Wars. Someone was going to snatch this up and they had to be big, so that's who? EA, Activision, Ubisoft? There's not a lot of other companies with the money to support this franchise. So I'll chalk the reactions I'm seeing under generic internet rage.
Yeah I don't get it either. Of the realistic possibilities, EA is the one who has the studios (between Visceral, DICE and Bioware) that seem like they could best realize the different types of Star Wars games most people would want.
Maybe they don't want them to give Exclusive rights to ANY Huge publisher that's going to try to squeeze every penny out of the license? Maybe license them on a game-by game basis, so that they're only approving good games, instead of just giving it to EA so they can make some cash in every year.
Not to mention that EA has had several high profile failures in the recent past that are still fresh in a lot of people's minds.